White Castle Systems Case Study Essay Example

White Castle Systems: Case Study Paper Regarded by many as the original fast food chain, White Castle Systems has been most original in its careful and controlled growth strategy. A refusal to franchise domestically has been a unique operations decision in an industry where most fast food chains come into prominence through franchising. While this action has been successful in contributing towards a stronger financial base for the company, this may have been at the expense of additional potential market share. Now, after more than eighty years in the industry, the competition is catching up. Its twenty-four-hours-a-day model and limited menu are easily emulated. As a result, White Castle has begun losing the novelty effect of some of its core competitive advantages. Brand loyalty remains as White Castles single most valuable attribute. This loyalty is achieved by a series of successive, positive experiences and continual reinforcement from childhood through all ages. This cycle of consumer loyalty is complete when parents who grew up eating White Castle return to treat their children to the White Castle experience. White Castle will capitalize on its brand loyalty strength by paying close attention to trends within the childrens entertainment market and bundling those influencers with their current product offerings. Cross-promotion with video game companies, movies, sponsorship of skateboarding contests are a few marketing opportunities which will be considered. This push towards brand loyalty is geared towards attracting newer markets through heavy promotion, and is heavily focused on attracting younger consumers. We will write a custom essay sample on White Castle Systems: Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on White Castle Systems: Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on White Castle Systems: Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer White Castle must be careful not to alienate its current group of loyal followers. The organization must continue to sustain its offering of a quality fast food product, while making minor augmentations to the menu to accommodate their changing tastes and eating preferences. Atkins friendly menu additions, and the inclusion of energy formulas are two product differentiations in current demand by the market. Situation Analysis White Castle System, Inc. was formed in Wichita, Kansas, in 1921, by a partnership between Walter Anderson and Edgar Waldo Billy Ingram. In 1916, Anderson developed a different method of preparing a hamburger sandwich by flattening a ball of ground meat and cooking it with onions on a hot griddle for a short period of time. His hamburger sandwich proved popular enough for Anderson to open three hamburger stands in Wichita by 1920. In March 1921, Ingram joined Anderson as a partner in the operation of a fourth location under the name White Castle. The company incorporated in 1924 as the White Castle System of Eating Houses. White Castle soon embarked on a groundbreaking marketing campaign. In the 1920s, the average American had a negative perception about the hamburger sandwich. In an effort to change this attitude and to expand its carryout business, White Castle pioneered the newspaper coupon. First used in St. Louis, a White Castle coupon was good for a carryout order of five hamburgers for the cost of ten cents. The coupon offer proved an overwhelming success for the company. White Castle introduced its hamburger to a wide audience. Today the White Castle chain includes 380 restaurants and has maintained the same marketing tradition of offering customers fast quality food with friendly service. Marketing Summary Due to Americans now desiring to live a healthier, low-carb lifestyle, White Castle and other fast food chains have seen a decline in sales. White Castle still sells affordable food with ease and convenience. And despite the sudden decline, White Castles sales have remained secure and steady. -Geographics A White Castle Restaurant can be found in the upper-middle through to the lower-class neighborhoods. -Demographics White Castle targets individuals who are constantly on the go, or working class families who may not have the time to come home early to prepare a meal for the family. -Behavioral Traits The trends seem to be fast, tasty food at a low and reasonable price, not to mention providing the utmost quality not only to consumers but to employees as well. Family values are highly important, especially since it is a family owned restaurant chain. Market Needs White Castle has maintained their All American appeal by sticking with pure100% Beef in making their tiny burgers. In addition, what has helped them expand tremendously was by adding a frozen line for those who want to enjoy the same quality burgers, without enduring the long drive-thru lines. Market Trends White Castle has expanded their menus to broaden their appeal. They have added new features such as the Jalapeno and Chicken Sandwiches. In addition, they allow for endorsements such as when Shrek(r) was in theatres. Also, several White Castle restaurants have partnered up with Churchs Chicken(r) to expand their offering. SWOT Analysis The SWOT analysis addresses the strengths, weaknesses, opportunities and threats facing White Castle. -Strengths * Pioneered the fast food and the use of the coupons system * Friendly and courteous employees * Fast, tasty food you can count on each time * 80 year history that shows reliability and longevity * White Castle is a privately held company * Introduction into new markets with frozen hamburger -Weaknesses * Menus are somewhat limited in what is offered to the public * Delayed entrance into the global market * Limited locations -Opportunities * For the growing population of health-conscious individuals, White Castle food is considerably lower in fat, calories and carbs when compared to their competitors (i.e. McDonalds(r) or Burger King(r) ) * Successful frozen food niche. -Threats * Many successful competitors with wider varieties * Growing concern with health diseases and obesity Competition McDonalds(r), Burger King(r), Taco Bell(r), KFC(r) and Wendys(r) are the obvious competitors for White Castle. Each competitor is now offering a low-carb or low-fat product to beat out the health craze that White Castle has not addressed yet. In addition, they all have a wide variety of products that appeal to almost any fast-food eater. Key to Success All of White Castles strengths are their keys to their success. They have the backing of 80+ years of experience and consumer loyalty while maintaining quality food. Also, their financial growth is excellent in an unstable market. Critical Issues White Castle needs to address and respond to the sudden rise in healthy weight-conscious eating if they want to stay competitive. In addition, expanding their menus would greatly improve their sales by offering customers more options. Lastly, a little more emphasis placed on their advertising techniques. Conclusion For over eighty years White Castle has limited its menu to the basics: burgers and fries. Very few items have been added to the menu and those that have are all deep fried foods. White Castle seems to be as reserved about adding menu items as it is with restaurant expansion. While most fast food restaurant chains continue to expand at a fast pace, White Castle has chosen to expand slowly and only in those markets in which it is successful. This slow expansion and limited number of outlets has led to quite a cult following of the restaurant chain. Customers are typically brand loyal to White Castle and introduce family and friends to the chain as well. The inclusion of childrens meals and promotions with childrens movies has also helped to promote the White Castle brand. In an industry where the current buzzwords such as Adkins and low fat impose a concern for the pursuit of a healthier diet, White Castle seems to be able to buck the trends and stick to the traditional, unhealthy burger and fries menu. However, more women have joined the work force, and teens have more disposable income than ever before, consumers are beginning to expect expanded menus with more choices. These choices must include the typical fast food fare as well as the low calorie, low carbohydrate options that are popular today. The limited menu and limited locations are two of White Castles biggest weaknesses as well as threats. The competition constantly changes menu items as consumers eating habits change and most are opening new outlets at a fairly rapid pace. White Castle may have to address these shortcomings in order to continue to survive in a world in which the large chains dominate. Expanding menus and frozen food offerings as well as a light menu would help the chain to expand its customer base. The chain should also consider researching other markets, including international markets in which they may be successful. Through these changes White Castle must continue to market to the incredible cult following that the restaurant enjoys. These are the generations of people that will continue to come back and introduce friends and family to the White Castle experience.

Annabel Lee Analysis Essay Example

Annabel Lee Analysis Essay Example Annabel Lee Analysis Paper Annabel Lee Analysis Paper No one can get in between your feelings of love. Love can be described as one of the strongest forces known to man, and it is said to be capable of overcoming almost any obstacles. In the ballad style poem Enable Lee in which was both written and published by Edgar Allan Poe on October 9th of the year 1849, the poet openly describes his love and affection for the one and only Enable Lee. In this literary work of art, Edgar Allan Poe uses poetic devices such as imagery, symbolism, and repetition, to prove that love doesnt necessarily fade, even when a couple is separated by death. In the scholarly article which was published on April 25th, 2012 by an anonymous writer, the writer specifically tries to imply that the poem of Enable Lee written and published by Edgar Allan Poe, is strictly about a man who tries to reveal his obsession towards a women who in this case didnt gradually return his love. Although the poem may seem like your typical love story, many readers misinterpret this poem due to the fact that the poet describes his emotions towards the maiden sound quite more like an obsession rather than love itself. The poem gradually reveals stanza by Tanta that the poet or in this case, the unreliable narrator is not sane. Within each stanza the poet emphasizes more of his distorted reality, which allows us as readers to decipher the madness of him losing his lover was present all along. Most people that read the poem insist that the poet and Enable Lee loved with a love that was more than love. Although it may sound like an exaggeration, the narrator believes that this maiden lived with no other thought than to love and be loved by him. Since this is the poet who is making these declarations, we can draw a few conclusions based on his statements. Since the poet states that the maiden really did live with no other thought than to be loved and be loved by the poet; the maiden did not have these thoughts but the poet strongly declares that she did. In contrast, the readers who begin to question the reliability of the poet after the reading the remainder of the poem they must question the accuracy of his wildly stricken assertions. The poet constantly points out that their love was stronger than any force known to them and he eventually begins to claim that the angels of heaven are jealous of the love that is shared between Enable Lee and the orator. Such an assertion can be interpreted as either a fact or an opinion, as in how the poet has knowledge of the heavens that gives him access to the motivations of such divine beings. Or this can virtually be seen as an opinion coming from the poet himself as he states that the angels of heaven were jealous of the love that the lovers shared. When Enable Lee is declared dead in stanza 3, the poet adds two pieces of information to his poem. First, he reinforces the angels culpability by saying, this is the reason though he doesnt yet acknowledge that the angels are divine hit-men. The most ailing element of this stanza is that the poet reveals through his explanation that he is not in any way responsible for Enable Lees body or death. In fact the poets accusations about the angels being the divine hit men and killers of his maiden Enable Lee, left him declaring that they were incapable of accepting such pure love. The cause of Enable Lee according to the poet is that the wind came out of the clouds at night, eventually chilling and killing his Enable Lee. What makes that statement interesting is that it could be the most truthful and powerful line in the entire poem. See, Enable Lee couldve died from exposure to cold air; she could have developed pneumonia. There are probably many more possible methods of dying from exposure, but in this situation the poet connects the cold air killer and links it to the divine beings and identifies that the angels of heaven were the ons seeking to end Enables life. The poet IS understood to be in love with his maiden. His love for her is beyond anything that can be described. Now heres the twist to this whole love story. Towards the end of the poem the poet reveals that he spends his nights within his dead loves tomb at the side of her body. Many people will gradually believe that Poe was trying to create a disturbing poem revealing that the poem was obsessed with a woman who may not have returned his love. Poe wanted to capture this obsession when he wrote Enable Lee by portraying a creepy stalker willing to sneak into his dead lovers crypt because of his certainty that he wants to be with him even in death. So can this poem really be seen as a poem of true love? Or can one another agree that Poe was clearly obsessed with his maiden? I believe that Edgar Allen Poe was trying to create a poem that revealed his true emotions awards his maiden but his true emotions became virtually more of an obsession rather than love. As already noted the poem begins in a traditional form of a ballad. The speaker is talking in a calm tone and his language is very straightforward as well as having his poetic form tightly controlled. As his very first stanza moves into his fifth line, he begins to lose his control. Instead of sticking to his original ballad form, the speaker attaches two more line. The purpose of adding those 2 lines is seen as surprising, especially on the second reading of the poem. One might expect the poet to announce his love for the Aden early in the poem as he sets the scene and introduces characters; instead, this speaker tells the reader that this maiden she lived with no other though/ than to love and be loved by me. The exaggeration of no other thought could be seen as a form of having the poet talk about his own feelings, but to declare that another person adored oneself so fiercely sounds so desperate. The paranoia in the second through the fifth stanzas is very clear. After Enable Lee is declared dead, the speaker feels that angels, demons, ad kinsmen are all trying to keep him from his love. As well as that he poet believes that the angels had killed his maiden out of malice and that all men knew it. When Enable Lees high born kinsmen come to entomb her dead body, the poet believes is that they are taking her away from him. All this perhaps could be attributed to a normal phase Of grief at the death of a loved one, in which this case the death of a recent one has left a fresh wound. Enable Lee, however, died many and many a year ago. One might begin to wonder whether the speaker should be getting over the loss. Again, this instability on the part of the speaker is noticeable only on a second eating. Nothing he says in the first five stanzas is wrong enough to prepare the reader for some gruesome revelation in the sixth: that he in fact spends his nights lying beside Enable Lees dead body. Years after her death, she is still his darling, his life. In his poem Enable Lee, the narrator uses a lot of imagery to refer to the very last few moments as he reminisces about his beloved Enable Lee. He uses a setting in which he states is a kingdom by the sea. In that statement, we can logically assume that was the location in which the narrator had fallen in love with his maiden. He wants to let us know as readers that him and his Enable Lee had first fallen in love. It seems as if the speakers primary reason for telling his story is not to remind ice and enjoy again for a moment the pleasures of that great love that he shared with his maiden. Instead his purpose is to accuse those who tried to separate him from his Enable Lee and to tell them defiantly that their efforts did not work. Although her death occurred many and many a year ago their love has not ended. The narrator is still devoted to her, still dreams of her, still feels that their souls are united. He has remained true to her; in fact, he has literally never left her side. He says in the poems last lines that he spends every night lying next to her in her sepulcher by the sea. Now we understand that the narrator is deeply in love with his maiden, but to sleep with a dead person, that is not close to normal. As much as we want to believe that he is in love, the way he acts with his dead maiden sounds quite more of an obsession. Memories we all know can bring us joy but when love is involved we understand that it becomes more difficult for one to let go. But to sleep with a dead person, that sounds very absurd. The speaker is obsessed with how and why Enable died. He wants to know whom he can blame for it. At the same time, the themes Of death and love are tied together. The poem forces us to ask whether death is the end and has the power to kill love or whether, in fact love can triumph and continue after death. Maybe the speaker takes that idea a little more literally than he should, but thats his business. In a general way, we can all relate to the ideas of grief and loss and fate that come up when you talk about death. Imagery is used in this poem in the repeated phrase In his kingdom by the sea. The image this immediately gives is a castle that sits on a ledge overlooking the sea, which gives off a feeling of beauty and majestic romance, which adds to the feeling of love present throughout the poem. This also makes the poem a bit childlike, further supported by his claim that l was a child and she was a child. However, this in no way detracts from the love felt throughout the poem as this childlikeness is supposed to link us to fantasy the type of love that he felt he had with Enable Lee. As well as in this poem, the author Uses a lot Of repetition. The phrase Of the dutiful Enable Lee is repeated constantly throughout the poem. This figurative language portrays that Enable Lee is beautiful; however, the fact that it is repeated throughout the poem adds even more to this description as it shows that the speaker can find no faults in Enable Lee and only sees her as beautiful. The poem also eludes to the Bible through its mention of seraphs of heaven, angels, and demons. This is used to emphasize how tragic the loss of Enable was to the speaker as he blames it on the angels and relates them to demons down under the sea for their actions. This Eden relation of angels to demons is a huge degradation and insult to angels, showing just how outraged the speaker is at them. Last but not least, this poem consists of using symbolism. Of course, Enable Lee is a huge symbol by herself. Literally, this poem is talking about a girl named Enable Lee who had just died to a cold. However, Enable Lee is obviously a symbol for a loved one of the poet, Edgar Allan Poe, who passed away. Finally, the tomb mentioned in the last stanza is also symbol. Taken literally, it means that the speaker goes to her grave each day to lie down with her to show his eve and to be close to her. However, it can also be a symbol for the fact that the speaker is going to die soon and will finally be rejoined with his loved Enable Lee. The strange thing is that Edgar Allan Poe really did die the Same year that he wrote this poem. All 3 of these poetic devices used in this very poem reflect back to how his love for Enable Lee never changed even after she was killed. The way that the narrator is able to use symbols and repetition as well as imagery to express his love and true emotions for his lover, it gets the reader thinking that maybe it is impossible for anyone to get him to let go f his lover. Although Enable Lee is gone physically, her death ha not separated their love because the narrator still feels their souls connected. Regardless whether a person is physically there or if theyre not, the love that you have for them will never change. Therefore that is why I believe that no one can get in between your feelings of love.

Refutation Essay Example | Topics and Well Written Essays - 500 words

Refutation - Essay Example First, Bernstein argues that this social networking site causes irritation through nonsensical postings. Second, Facebook lacks the essence of communicating through body language and voice. Third, Facebook users seem to be sharing what is supposed to be personal stuff thus adding to the irritation. Fourth, Facebook users are narcissistic bores who feel the urgent need to frequently update their friends of the silliest things other people would not even care about knowing. Fifth, Facebook users who have shifting personalities cause extreme discomfort to others who know only one of their identities. Sixth, the endless postings about one’s successes tend to bring about jealousy among one’s Facebook friends. Lastly, Facebook becomes a tool for otherwise â€Å"nice† people to conveniently express their violence and aggression against those whom they have difficulty confronting. Although Bernstein’s arguments above may lend themselves to a certain degree of truth, I still disagree. First, the irritation that some Facebook users experience is only a matter of personal opinion. Not everyone would feel the same way with constant, repetitive messages like those saying â€Å"I love you† so it is almost always a case to case basis. Second, although Facebook lacks the actual face of the other person who communicates, it is certainly faster and more easily accessible compared to face-to-face communication. Third, although we know that some things should remain private, we do not have any right to impose on anyone what he must keep to himself. Besides, one’s privacy is no one else’s business. If I would want to blabber endlessly about my break-ups, for example, then no one has any right to stop me from doing that. Fourth, probably what Facebook users who are accused of incessant narcissism actually do is simply express themselves in a no- holds-barred

Does globalization threaten cultural diversity Essay

Does globalization threaten cultural diversity - Essay Example By the help of all the advancement and progress in the technology now anyone can travel a thousand miles in matter of hours and days. However Globalization is a very controversial topic, many economist don’t support the idea of globalization as it has many diverse affects on the economy. As many economist believe that Advances in communication and transportation technology, combined with free-market ideology, have given goods, services, and capital unprecedented mobility. And this can affect the local market of the country. It is also argued that globalization threatens cultural diversity by its promotion of an internationalized or corporate culture. Many cultures seem to be overly influenced by the most dominant cultures like American and Britain. The loss of cultural identities leads to the diminishing of such concepts as cultural diversity and multicultural environment. ... diversity by diminishing distinct cultural identities American Cultural Imperialism is the concept that strongly goes against the promotion of cultural diversity through globalization. The dominance of America on world economy and business market leads them to a place where their power of negotiation and economic stability influences the people as well as their beliefs and cultural priorities. The diverse population living in America, for instance, is under the influence of American culture, the freedom it brings, the dresses it allows and the social status it offers. Hence, smaller or less famous cultures are slowly and steadily transforming into an Americanized culture and the concept of cultural diversity diminishes. The swiftly increasing development pace of the globalization concept leads to several uncontrollable outcomes for the diverse cultural identities (Puledda 2000). The technological advancements, mass media and easy transportation give rise to a world where distances ca nnot place a boundary for people from reaching the foreign cultures, business markets and traditions. The people working abroad are even given chances to learn the language that is native to the country they moved to. Although it is a good move, it rejects the cultural diversity concept and rather snatches and transforms the distinct cultural identities of people. Globalization is bringing people together but it is also responsible for diminishing the uniqueness of other cultures. The marketing campaigns and rules of the companies trading in more than one country may not fulfill the cultural rules effectively due to unawareness or difficulty in managing different policies for each country. The unitary code of conduct for employees working under the name of a single brand may not be

Intermediate Macroeconomics Essay Example | Topics and Well Written Essays - 1000 words - 1

Intermediate Macroeconomics - Essay Example These countries include the United States, Russia, China, Canada, Venezuela, Nigeria and Libya among others. Today, the economic structures of these countries are dependent on crude oil, as the primary source of energy.Ordinarilly; the oil plays a significant role in the strength and stability of these economies. Oil influences global consumption and expenditure rates through international trade to a substantial extent. . (Bernanke & Gertler 1995) The time under consideration in this research paper is between 2004 and 2013. During the period, Libya and other Arab countries underwent a revolution that caused disruptions in crude oil mining. The troubled oil production fronted a resurgence of demand for the product and hence the situation sharply sent the oil costs up. During the period, economists believe that disrupted production in various Arab countries contributed to the slow growth for 2011 henceforth. The messy markets over the last few years saw oil prices fluctuate making it hard to predict the economy The demand for crude oil is rapidly increasing with the growing industrialization in developing countries. This is because the calorific value of crude oil is very higher as compared to that of the other alternative sources of energy such as solar energy, bio-fuel, and other sources of energy. (Bernanke & Gertler 1995) Moreover, the other alternative sources of energy are not feasible to be used in some of the industries and vehicles. These competitive benefits of crude oil over the other alternatives create the aggregate demand of the precious natural resource. However, this natural resource is continue to deplete at a similar pace to that of increasing demand due to the over exploitation of the same. In addition, as crude oil is a non-renewable source of energy, hence it cannot be replenished after the complete use of the same. This has resulted in the constant price

Environmental Factors Influencing Alton Towers Uk Tourism Essay

Environmental Factors Influencing Alton Towers Uk Tourism Essay It was a challenge for me to work on this project, because it is a learning process for me that how, I could tackle this question therefore I collected primary and secondary data for my project and try my best to analyze the whole situation and produce a good Peace of work. I gather information about Theme parks called Alton tower. After getting the brief knowledge about this theme park and their strength and weaknesses, through assess to Alton tower website. With the help of some good secondary data such as different website and books sources. I used some marketing strategies such as segmentation which is used to target different types of consumers and it will help to find out how this theme park can do something new among other competitor further I did a pest analyses , created a good pricing strategies which will help this theme parks to do long term planning and allow them to face different threats and problems in a defendable way . Political factor effect very much because Government changes frequently and every Government makes it own policy, which cancel or postponed the previous policies and new policies are implemented, which start their work from zero point and all the previous work and policies result fruitless. Such as theme park might have problems in pricing strategies , if Taxes increasing , expensive increasing , timing factor etc so due to this it can influence the theme park negatively . On other hand if government policies are in the favor of business sector so might be possible that it will help Alton Tower and they can earn more profit margins ,Such as recently UK government has reduce the VAT value added tax which will increase the demand of costumers coming towards theme parks more so this show that ità ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s a good step taken by government in favor of business sector. . Government Development When it comes to development so government some time can play a vital role in improving the society standard such as government can give funds to theme parks or provide good facilities for people who comes over there for enjoyments such built sitting area , emergency help desk , locater and maps of London in theme parks for tourists . Environmental protection and regulation To protect the environment government always force the theme park management to be stick on this issue and aware there costumers to follow the regulation such as left eating items , garbic , should be through in dustbins and whole theme park should be Cover up by dustbins . Cars should be not allowed in theme parks they should have separate parking yard due to pollution which is spoiling the environment . Government should put billboards of Environmental protection and regulation on entrance of theme parks to aware people. Contract enforcing law over costumerà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s safety. In this factor government will always try their best to make sure that theme parks are having good safety precaution for costumers and whole theme parks is fully covered by CCTV so that they can defend in good way against any dangerous situation . (Dave, 2004 ) , what is pest analysis. (2008) Economical Inflation In this factor if the price increase over all the UK and there is high amount of inflation in country so this will affect the theme park , because there will be a decrease in public spending due to inflation . further if inflation is rising so there will be increase in cost of theme parks such as expenses will rise up , therefore theme park will have no other option left and they will increase their tickets price also . Economic development If the Alton theme parks does a good business ever year such as many people or tourist love to come to UK for enjoyment and in this case Alton theme park Is a good example of entertainment and many people would like to visit it due to this it will have a positive impact over economic conditions of UK, such as there will be increase in GDP , Globalization will increase and there will be a big boom in tourist industry . Employment Alton theme park is place which is full of entertainment and in this case many people want to visit it in different seasons such as summer vacations is a good season in which theme parks are fully crowded . To handle that demand of people Alton theme park will need workers in their organization every year . Theme park can play a vital role in seasonal employment which is good for economic growth because unemployment will be reduced. Mac Gee (2004) Pg 415, (themeparks UK, 2008), titley, b.pg 378 (1993). Social Life style changes When we talk about life style so now days different people have different life style . According to people they want something new in life so therefore they decide to have some good vacations or holidays so that they can stay relax for some time in such busy world , so theme park like Alton can play a vital role in changing life style of people this theme park can allow people to stay relax and have peace in their life such as it has good atmosphere , hotel nice fun place for family and couples . Population and age population and growth rate is a very important factor which can influence any business in a positive or negative way and when it comes to theme park like Alton tower , they need costumers so that they can have good business growth and UK has a good population which is helpful to this theme park and in this population theme parks are more attractive towards kids around 10 to 15 or teen agers so this will help Alton theme parks to do segmentation of people who can be interested in theme parks and then they can target generation X (10-16 ) and Y (16 à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ 20 ) .more . Living conditions This is factor which Alton theme park should focus more because this theme parks have hotel arrangements for costumers therefore they have to be perfect in keeping good Quaintly standard living conditions so that customers are satisfied in a good way and once costumers are happy form there services this will help to improve theme parks image and good growth in sales what is pest analysis. (2008). TECONOLGY E Business This is factor which can also help to improve theme parks sales and growth among other competitors such as theme park should have a online buying ticketing system which can help the theme park to increase its sales . and it allows costumer to book their tickets in advance which is a very nice facility to them , the more facility theme park will provide the more costumer will buy . Machinery Alton theme park has many different types of rides which are running through machines therefore every year this machinery should be checked and renovate so that good service is provided to costumers and this theme parks should introduce more high machinery for rides so that good quality is produces while costumer take those rides . Computers To improve the theme parks image or growth organization should bring new latest computer in theme parks for buying tickets or keeping records of all the sales this will help to reduce time and work will be done more faster . Internet Theme park should give wifi internet facility to costumer as they enter in theme parks so that they should have nice time and there pending work should be done easy through internet . what is pest analysis. (2008). For effective marketing research theme parks should focus more on field research such as they should make questioner , survey and then ask the costumers who come to the theme parks which will allow them to get new idea from costumer point of view and also it will tell them weather they are satisfied or not further more to do good marketing research they should following the pricing strategy and segmentation which I mention in my report and it will help them to improve there weak points into strength and they should also review this pest analyses to make their good position among other competitors and it will help them to defend any harm full situation in good way . 1.4) Price Strategy Competitors(theme park Price Price Strategy Alton tower Thorpe park chessington (One day ) Tickets Adult 35 , child 26 , family, 98 (One day ) Tickets Adult 33, child 21, family 88. (One day ) Tickets Adult 32child 21, family 86. Skimming penetration penetration After a survey of the theme parks market price trend through there website link I found out that Thorpe and chessington has applied penetration among other competitors so that they can have good sales . On other hand Alton tower has applied skimming pricing strategy therefore to compete and achieve high sales they should use markriented price strategy or apply presentation for few months until it adjusts in market. (themeparks UK, 2008) , DF IMK student potal ( 2008) 1.5) Segmentation Good marketing research also contain segmentation which is very much important strategy which can help Alton tower in very effective ways . Segmentation is where we group together costumers intro subsets with common need and characteristics to market a product and if we look at Alton tower they should follow this segmentation which is mention above and also this will give idea to them that they should target people in this limit and this segregation suites Alton tower a lot . Demographic AGE: 16-20 generation Y 10 -16 generations X 35-45 Nesters Gender: Male and Female Nationality: English or European Geographic Country: UK Urban Area: London Psychographic Family life style people (themeparks UK, 2008), (Dave, 2004 ), , DF IMK student potal ( 2008)

turing machine :: essays research papers

A turing machine can be defined as a â€Å"device with a finite number of internal configurations, each of which involves the machine’s being in one of a finite number of states†. This means that in a machine there are certain inputs that when implemented will produce a certain output. These combinations of inputs can be used in a machine table to show the outputs for each state. By looking at a machine table one will be able to know which combination of inputs is related to the different states and also what happens at each state. Mental states can correlate directly with turing machines in that our minds can be described by using a machine table. The inputs for the machine table representation of our mental states can be seen as our perceptions. By saying perception I mean all the sensory body parts/organs that can perceive an input and send a signal to the mind. These inputs in turn determine the mental state and the behaviors related to each mental state. Because our minds can be mapped out using a machine table, each state can be seen as an instance of functionalism. Functionalism is defined as an object that has a function. Functionalism can be used to describe a single mental state. An example of a mental state that is determined by a turing machine can be the feeling of happiness. In order to be happy there are certain things that are needed to trigger it. This mental state of being happy is triggered by our perceptions and then causes one to express their mental state physically. Our physical expression, I believe, can be altered. For example, if one were told that a dog was called a cat and only knew that dogs were cats then he would always see a dog and call it a cat. It is only because of what we hear and learn from our environment that we call a dog a dog. Being a

Judicial Method: Activism vs Formalism

‘Judicial Method: activism versus formalism’ A new era has emerged from the societal and legal changes that have occurred in Australia. The age of Judicial activism has taken over the more traditional method of judicial formalism. Supporters of the latter’s concerns that it promotes power without responsibility, and blurs the separation of powers, however the supporters of the former agree that inevitable changes in society force the judiciary to acknowledge that judicial formalism is a method that is not completely obsolete, but takes is less of a primary concern as it were, compared to other factors that effect a case. Those who are in favour of judicial activism argue that social change has increased the need for legal change and judges need to be able to make decisions considering external factors and using processes other than the law that make judicial method more subjective, adhering to legislation and legal policy but giving more significant acknowledgement to situational factors. The Honourable Michael Kirby’s pro-activism article centers around the view that judicial method must divert from the traditional method of legalism that Justice Kirby defines as â€Å"strict logic and high technique†. It starts by outlining the need for the judiciary to make this transition into judicial activism due to societal changes, where strict legalism is put under pressure. Justice Kirby then goes on to explain that the method of judicial activism should not be abused by the judges, where it should â€Å"be anchored in legal authority† and be â€Å"neither wholly mechanical or excessively creative†. He describes that â€Å"restraint† be used when using judicial activism to ensure that a total ignorance of the written law does not occur . A similar article about pro-activism by Michael Coper agrees that the â€Å"phenomenon of social change†¦. has accelerated the rate of legal change† and put a â€Å"pressure on concepts like ‘strict logic and high technique ’, thus supporting the viewpoint that judicial activism is a reaction to social change. Another article by Frank Carrigan praises Justice Kirby’s use of judicial activism directly, outlining this by comparing Justice Kirby’s methods with Gava, a strong believer in the Dixonian theory of legalism. It explains that even Chief Justice Dixon J, considered to be a leader in the legal formalism movement, used contradictory methods of judgment, promoting legalism but applying judicial activism . This is evidence that change to judicial activism is inevitable as societal changes occur. Pertaining to the other articles, however, there are some shortfalls in Justice Kirby’s article that must be addressed. Firstly, the article does outline that certain â€Å"restraint† must be used when applying judicial activism in the process for a judgment. However, exactly how this restraint will be measured, or the factors to be considered in which a judge’s judicial method is considered to cross these boundaries are not mentioned in his article. He also fails to describe the consequences of the divergence of judicial formalism, that a failure of the independent judges to keep external factors other than the legal text as impartial dynamics rather than personal ones would result in a cataclysmic failure to achieve justice. A loss in consistency would result in a loss in public confidence in the judicial system. Also, Justice Kirby’s proposal of a more transparent judgment, where the judicial method and processes used to achieve a judgment is open to the general public for critique, may be a technique in which to make sure that a judge does not overstep the restraints, but by openly presenting the judicial method and decision process of a controversial judgment for critique to a society that is already critical of the judicial system may backfire and result in a further loss of public confidence instead of building credibility. Contrasting against Justice Kirby’s heavily biased pro-activism article, is Justice Heydon’s article that describes the absolute need for adherence and paramount importance to the impartial application of the legal text. Justice Heydon’s article clearly outlines what Justice Kirby’s article does not, the downfalls of having a judiciary use judicial activism. Justice Heydon points out that by allowing judges to use judicial activism, it â€Å"tends to the destruction of the rule of law† by impairing two qualities that are expected of a judge, a â€Å"firm grip on the applicable law [and]†¦total probity. The article continues to state that there is a blurring of the separation of powers, and this becomes a problem as the facility for a legislature to make laws compared to that of a judge results in concerns about the clarity, inconsistency, decisiveness and retrospectivity of the laws that are changed or made by the judiciary. Justice Heydon pro poses that it is not primarily the function of the judiciary to create and change laws, that it should be a limited amount, limited to the legislature, and that the failure to adhere to judicial formalism or legalism would result in failures in various areas of the application of law . John Gava’s article adds to the need for strict legalism, by indicating that human error in judges can create issues in consistency, and that with a â€Å"state of mind† the is of legalism, a more â€Å"institutional mindset† can be achieved that relies more on a collective wisdom which create decision that conform, rather than those that are more individualized when judicial activism is applied . Owen Dixon’s article further outlines a deeper issue at hand with the abandonment of judicial formalism, the loss of the ability to develop legal principle. It states that there was a â€Å"attempt to develop the law as a science† which would not be possible by neglecting the very â€Å"strict logic and high technique† that is constantly used to describe legalism . As with any legalistic paradigm or state of mind, it is inherent that there will be a pro to a con, an advantage to a disadvantage. According to these articles it is clear that the more common emergence of activism is due mainly to societal change, and the resurrection of formalism has occurred due to concern for the drawbacks that takes place with activism, and rightly so. The former three pro-activism articles and the latter three pro-legalism/formalism articles compliment each other in revealing the advantages and flaws of both judicial methods. After the analyses of these articles, it is apparent that an appropriate balance between the two judicial methods be maintained, always changing, according to the change in Australia’s society. Bibliography Justice j D Heydon, Judicial activism and the death of the rule of law, (2003), 23 Aust Bar Rev 110 John Gava, ANOTHER BLAST FROM THE PAST OR WHY THE LEFT SHOULD EMBRACE STRICT LEGALISM: A REPLY TO FRANK CARRIGAN, (2003) 27 Melb U. L. Rev. 188 The Right Honourable Sir Owen Dixon, G. C. M. G, Concerning Judicial Method, (1956) 29 The Australian Law Journal 469

Expository Prose Assignment Essay

1.Ed Pilkington purpose for this article is to inform the audience that he wants to abolish the rule of execution because in this article, the U.S legal system made a fatal mistake by sentencing an innocent man to his death.   This article is in expository style because it has a thesis that explains what he is going to talk about and it has the proper structure of beginning, body and conclusion. Another reason is because the author is explaining his knowledge on what he believes on, which is informing his audience by sharing the trail of an innocent man. The thesis in this article is explicit. It is explicit because the author clearly states it in the article near the beginning. â€Å"It is now clear that a person was executed for a crime he did not commit, and his name –Carlos Deluna – is being shouted from the rooftops of the Columbia Human Rights Law Review.† This article is also considered in expository style because it includes methods of exposition. One of the methods that are being used is the short anecdote. This method is shown when the author explains a short flashback of the day of the murder and this evidences to the audience that there is proof that Carlos Deluna is innocent. â€Å"Carlos Deluna told the jury that on the day of the murder he’d run into Hernandez, who he’d known for the previous five years. The two men, who both lived in the Southern Texas town of Corpus Christi, stopped off at a bar. Hernandez went over to a gas station, the Shamrock, to buy something, and when he didn’t return Deluna went over to see what was going on.† Another method is used when the author contrast the trial of OJ Simpson with the Carlos trial. â€Å"This wasn’t the trial of OJ Simpson.† The author uses this method because he is trying to reach out to his audience by saying that this case has no real evidence that Carlos Deluna is the real criminal. While contrasting to the case of OJ Simpson where there was actually proof that OJ was the murderer. The third method of exposition that is used is the process of cause and effect. This example is shown when the author explains how the detectives failed to carry out important evidence like blood samples. The cause in this case would be the detectives not examining blood samples and the effect would be the death of an innocent man 2.The rhetorical situation in this case would be any American citizen that listens or reads about the news and the writer would be Ed Pilkington in New York Times. Ed Pilkington is grabbing the attention of American citizens by informing the citizens that a fatal mistake; made by the U.S legal system caused an innocent man to his death. This article is written for almost all Americans because Pilkington is sending a message to the citizens that they should be more aware of the U.S legal system from now on because miscarriages of justice might happen again. Another reason why this article is for all U.S citizens is because the structure of the article is not long and not too difficult to read. The structure of this article is simple and easy to understand. Pilkington made his paragraphs short but long enough to explain the article precisely. Meaning all Americans can read this article, not just intellectual geniuses. Lastly, the nature of the relationship between the author and the reader is American to another American. The reason for this is because Pilkington wants all Americans to hear about his article, not just specific amount of people. So Pilkington (an American) is explaining his story with other Americans. 3.The definition of style is a characteristic manner of expression, combining the idea that is being expressed with the individuality (the particular voice) of the author. Style includes such general qualities as diction, sentence structure and variety, imagery, rhythm, coherence, and emphasis. In this article the style the author uses is simple and understandable. The author uses some of the qualities that are mentioned in the definition. One of the qualities the author uses is diction. The diction in this piece of article is informal and easy to understand. The vocabulary is not difficult and it is easy to read so most Americans will be able to understand the entire article. Also another style quality that is used is the sentence structure. The sentence structure of this article is short but exact. Meaning it has the right amount of important information and since its short, most readers would not lose interest from it. 4.The relationship between the audiences is Ed Pilkington the author, to any American citizen. Ed Pilkington in this article seems to know his audience very well. He grabs the audience’s attention by using an easy type of style that can be understood by the general public, while still explaining the author’s opinion. The author not only grabs the audience’s attention, he expresses his purpose through out the whole article. The author’s purpose is to try to convince his audience that the capital punishment of execution should be abolished. Like I said before, the author uses a style that is effectively easy for the audience to understand the meaning of criminal and political matters. Even though the author’s style makes the article well written, the article seems to be less effective then effectual. The author explains the article by implying the meaning in one case. The author could have compared more articles on fatal mistakes from the U.S legal system because the trial occurred few years from now and as years go bye, the Government legal system has been improved. Furthermore, the article is effective because the author proves his thesis by describing how an innocent man was sentenced to death but the fact that the author used one example, makes it a risky decision to follow. So overall, the author proves his thesis by using the right type of style, but the concept of abolishing the lethal injection does not seem comprehensible with the proof of just one article.

Timeline of Anglo American Essay Example

Timeline of Anglo American Essay Example Timeline of Anglo American Essay Timeline of Anglo American Essay Q1: Trace the history of Anglo American from 1917 to date in South Africa and other Businesses? Anglo American plc is a global mining company headquartered in London, United Kingdom. It is a major producer of diamonds, copper, nickel, iron ore and metallurgical and thermal coal and the worlds largest producer of platinum, with around 40% of world output. The following is the timeline of Anglo American: 1917Company founded by Sir Ernest Oppenheimer along with American J. P Morgan. Initial investment was 1 million pounds raised from various sources in UK and US. The company was headquartered in London, United Kingdom. 1926AAC became the major stakeholder in the De Beers company. 1928AAC began mining in the Zambian copper belt. 1945AAC moved into the coal industry by acquiring Coal Estates 1957Sir Ernest died in Johannesburg and was succeeded by his son, Harry Oppenheimer, who also became chairman of De Beers. Late 1950’sAAC focused on the development of the Free State goldfields (seven major mines simultaneously) and the Vaal Reefs mine. The success of the mines enabled the company to become the world’s largest gold-mining group. 1961AAC expanded outside of southern Africa for the first time and became a major investor in the Hudson Bay Mining and Smelting Company in Canada. 1967Moved into the steel industry by acquiring Scaw Metals. 967 to 1975Continued to grow and established a number of ventures, including the Mondi Group (timber, pulp and paper), Amgold (later AngloGold Ashanti) and then Amcoal (through the consolidation of several of its mining operations in South Africa 1982Oppenheimer retired as chairman of the AAC and was succeeded by Gavin Relly. Anglo American Corporation merged with Minorco on 24 May 1999 to form Anglo American plc with its primary listing on the London Stock Exchange and a secondary listing on the Johannesburg Stock Exchange 2001In 2001, De Beers was privatized after being a listed company for more than 70 years.

Written assignment and pressntation Example | Topics and Well Written Essays - 1000 words

Written and pressntation - Assignment Example Psoriasis is characterized by abnormal differentiation of the keratinocytes, epidermal hyperplasia and high concentration of neutrophils (Gudjonsson et al., 2004). Psoriasis results in proliferation and dilatation of the skin blood vessels and thereby increases the concentration of the inflammatory cells in the dermis. Many systemic disorders are found to be related to Psoriasis such as diabetes mellitus, Crohn’s disease, cardiovascular disease, cancer, obesity, depression, and metabolic syndrome. (Mak, Hundhausen & Nestle, 2010). The types of psoriasis are Plaque psoriasis, Flexural Psoriasis, Seborrheic psoriasis, Guttate psoriasis, Postilar psoriasis, non-Postular Palmar Plantar psoriasis, and Nail psoriasis. The most common form of psoriasis is the plaque psoriasis which accounts for 90% of the cases (Roberson & Bowcock, 2010). As psoriasis is characterized by the keratinocyte concentration, a variation in the maturation and production of these keratinocytes leads to the i ncreased inflammation and promotes angiogenesis (Quesniaux, Ryffel & Pavoda, 2009). Psoriasis was initially considered as an autoimmune disease mediated by Th 1 Lymphocytes but the recent studies have found that IL- 23, IL- 22 and Th 17 are the important mediators of the disease (Gudjonsson et al., 2004). IL -22 was found to be at high concentration in the psoriasis patients whereas in the healthy persons, the molecule was not detectable. The treatment with Cyclosporin A has reduced the IL- 17 and IL 22 gene expression in the psoriasis patients (Gudjonsson et al., 2004). The inflammatory nature of the skin clearly proves that the immune cells react with an unidentified antigen in the body. Genome wide linkage studies were performed, to identify the key factor in the chromosomes. It was found that human leukocyte antigens (HLA) have a significant association with psoriasis. HLA A, HLA B and HLA C linkage to psoriasis was confirmed

Should Juveniles Be Charged as Adults in Criminal Cases Research Paper

Should Juveniles Be Charged as Adults in Criminal Cases - Research Paper Example Transfer mechanisms may vary according to where the responsibility for the transfer decision making lies and the provisions for this fall into three categories: a judicial waiver, concurrent jurisdiction, and statutory exclusion. In a judicial waiver, the juvenile court judge has the power to relinquish the juvenile court’s right and move the case to an adult criminal court. In a concurrent jurisdiction however, the original jurisdiction for certain cases is shared by both the criminal court and the juvenile court and the prosecution has the discretion to decide in which courts to file the cases in. In statutory exclusion, a state statute excludes certain juvenile offenders from the jurisdiction of a juvenile court and the cases against them come from criminal courts. Because of the increasing crime rates, as well as the more dangerous crimes being committed by juveniles, more pressure is being exerted not only by prosecutors and but also by the general public to charge these youths as adults as opposed to their being processed through the juvenile justice system. Virtually every juvenile offender with a past criminal history or is notorious for violent crime, is tried an adult court (Buffalo News, 1994). Rhodes, K (2008) states that while structures are present in all states to try and discipline juveniles in ways that are distinctive from adults, crimes such as rape and homicide are controversial because it is not easy to determine whether juveniles merit a less punitive treatment from that of adults. It is understandable that some people would seek to have the juvenile offenders receive a harsher punishment for their crimes especially considering the high number of crimes being committed by juveniles. The juvenile justice system has been reformed so much to an extent that they are almost indistinguishable from the adult justice system. The question that we have to consider is whether all these reforms have been of any benefit to the society or not. Th ese harsh laws which have been put in place to curb juvenile crime have been proven not to work over the years and have instead treated this age group unfairly and inhumanely, not achieving the safer society which was the purpose for their being enacted (Crime Control Digest, 2004). It has been proven that juveniles who have been prosecuted through the adult system serve shorter sentences and their experiences in adult prisons teaches them to become even more dangerous criminals once they are released. Furthermore, counseling, which is crucial in helping the juveniles in the transition to life beyond prison, is denied them in adult prisons and it has been observed that many juveniles have a hard time adjusting to life once they are released back into society. This is due to the fact that while youths in the juvenile system undergo programs to reform them, those in the adult system learn to become hardened criminals, hence the increasing likelihood their going back to crime in societ y once they are released. While the juvenile system hides the criminal records of youths who have gone through it, the adult system does not and the adult criminal records of convicted juveniles keep them from getting jobs or being admitted to some schools and this leads them towards committing new crimes in order to make money for survival. Once these youths are stuck with criminal records, they tend to be permanently stigmatized and are allowed few opportunities to regain