White Castle Systems Case Study Essay Example

White Castle Systems: Case Study Paper Regarded by many as the original fast food chain, White Castle Systems has been most original in its careful and controlled growth strategy. A refusal to franchise domestically has been a unique operations decision in an industry where most fast food chains come into prominence through franchising. While this action has been successful in contributing towards a stronger financial base for the company, this may have been at the expense of additional potential market share. Now, after more than eighty years in the industry, the competition is catching up. Its twenty-four-hours-a-day model and limited menu are easily emulated. As a result, White Castle has begun losing the novelty effect of some of its core competitive advantages. Brand loyalty remains as White Castles single most valuable attribute. This loyalty is achieved by a series of successive, positive experiences and continual reinforcement from childhood through all ages. This cycle of consumer loyalty is complete when parents who grew up eating White Castle return to treat their children to the White Castle experience. White Castle will capitalize on its brand loyalty strength by paying close attention to trends within the childrens entertainment market and bundling those influencers with their current product offerings. Cross-promotion with video game companies, movies, sponsorship of skateboarding contests are a few marketing opportunities which will be considered. This push towards brand loyalty is geared towards attracting newer markets through heavy promotion, and is heavily focused on attracting younger consumers. We will write a custom essay sample on White Castle Systems: Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on White Castle Systems: Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on White Castle Systems: Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer White Castle must be careful not to alienate its current group of loyal followers. The organization must continue to sustain its offering of a quality fast food product, while making minor augmentations to the menu to accommodate their changing tastes and eating preferences. Atkins friendly menu additions, and the inclusion of energy formulas are two product differentiations in current demand by the market. Situation Analysis White Castle System, Inc. was formed in Wichita, Kansas, in 1921, by a partnership between Walter Anderson and Edgar Waldo Billy Ingram. In 1916, Anderson developed a different method of preparing a hamburger sandwich by flattening a ball of ground meat and cooking it with onions on a hot griddle for a short period of time. His hamburger sandwich proved popular enough for Anderson to open three hamburger stands in Wichita by 1920. In March 1921, Ingram joined Anderson as a partner in the operation of a fourth location under the name White Castle. The company incorporated in 1924 as the White Castle System of Eating Houses. White Castle soon embarked on a groundbreaking marketing campaign. In the 1920s, the average American had a negative perception about the hamburger sandwich. In an effort to change this attitude and to expand its carryout business, White Castle pioneered the newspaper coupon. First used in St. Louis, a White Castle coupon was good for a carryout order of five hamburgers for the cost of ten cents. The coupon offer proved an overwhelming success for the company. White Castle introduced its hamburger to a wide audience. Today the White Castle chain includes 380 restaurants and has maintained the same marketing tradition of offering customers fast quality food with friendly service. Marketing Summary Due to Americans now desiring to live a healthier, low-carb lifestyle, White Castle and other fast food chains have seen a decline in sales. White Castle still sells affordable food with ease and convenience. And despite the sudden decline, White Castles sales have remained secure and steady. -Geographics A White Castle Restaurant can be found in the upper-middle through to the lower-class neighborhoods. -Demographics White Castle targets individuals who are constantly on the go, or working class families who may not have the time to come home early to prepare a meal for the family. -Behavioral Traits The trends seem to be fast, tasty food at a low and reasonable price, not to mention providing the utmost quality not only to consumers but to employees as well. Family values are highly important, especially since it is a family owned restaurant chain. Market Needs White Castle has maintained their All American appeal by sticking with pure100% Beef in making their tiny burgers. In addition, what has helped them expand tremendously was by adding a frozen line for those who want to enjoy the same quality burgers, without enduring the long drive-thru lines. Market Trends White Castle has expanded their menus to broaden their appeal. They have added new features such as the Jalapeno and Chicken Sandwiches. In addition, they allow for endorsements such as when Shrek(r) was in theatres. Also, several White Castle restaurants have partnered up with Churchs Chicken(r) to expand their offering. SWOT Analysis The SWOT analysis addresses the strengths, weaknesses, opportunities and threats facing White Castle. -Strengths * Pioneered the fast food and the use of the coupons system * Friendly and courteous employees * Fast, tasty food you can count on each time * 80 year history that shows reliability and longevity * White Castle is a privately held company * Introduction into new markets with frozen hamburger -Weaknesses * Menus are somewhat limited in what is offered to the public * Delayed entrance into the global market * Limited locations -Opportunities * For the growing population of health-conscious individuals, White Castle food is considerably lower in fat, calories and carbs when compared to their competitors (i.e. McDonalds(r) or Burger King(r) ) * Successful frozen food niche. -Threats * Many successful competitors with wider varieties * Growing concern with health diseases and obesity Competition McDonalds(r), Burger King(r), Taco Bell(r), KFC(r) and Wendys(r) are the obvious competitors for White Castle. Each competitor is now offering a low-carb or low-fat product to beat out the health craze that White Castle has not addressed yet. In addition, they all have a wide variety of products that appeal to almost any fast-food eater. Key to Success All of White Castles strengths are their keys to their success. They have the backing of 80+ years of experience and consumer loyalty while maintaining quality food. Also, their financial growth is excellent in an unstable market. Critical Issues White Castle needs to address and respond to the sudden rise in healthy weight-conscious eating if they want to stay competitive. In addition, expanding their menus would greatly improve their sales by offering customers more options. Lastly, a little more emphasis placed on their advertising techniques. Conclusion For over eighty years White Castle has limited its menu to the basics: burgers and fries. Very few items have been added to the menu and those that have are all deep fried foods. White Castle seems to be as reserved about adding menu items as it is with restaurant expansion. While most fast food restaurant chains continue to expand at a fast pace, White Castle has chosen to expand slowly and only in those markets in which it is successful. This slow expansion and limited number of outlets has led to quite a cult following of the restaurant chain. Customers are typically brand loyal to White Castle and introduce family and friends to the chain as well. The inclusion of childrens meals and promotions with childrens movies has also helped to promote the White Castle brand. In an industry where the current buzzwords such as Adkins and low fat impose a concern for the pursuit of a healthier diet, White Castle seems to be able to buck the trends and stick to the traditional, unhealthy burger and fries menu. However, more women have joined the work force, and teens have more disposable income than ever before, consumers are beginning to expect expanded menus with more choices. These choices must include the typical fast food fare as well as the low calorie, low carbohydrate options that are popular today. The limited menu and limited locations are two of White Castles biggest weaknesses as well as threats. The competition constantly changes menu items as consumers eating habits change and most are opening new outlets at a fairly rapid pace. White Castle may have to address these shortcomings in order to continue to survive in a world in which the large chains dominate. Expanding menus and frozen food offerings as well as a light menu would help the chain to expand its customer base. The chain should also consider researching other markets, including international markets in which they may be successful. Through these changes White Castle must continue to market to the incredible cult following that the restaurant enjoys. These are the generations of people that will continue to come back and introduce friends and family to the White Castle experience.

Annabel Lee Analysis Essay Example

Annabel Lee Analysis Essay Example Annabel Lee Analysis Paper Annabel Lee Analysis Paper No one can get in between your feelings of love. Love can be described as one of the strongest forces known to man, and it is said to be capable of overcoming almost any obstacles. In the ballad style poem Enable Lee in which was both written and published by Edgar Allan Poe on October 9th of the year 1849, the poet openly describes his love and affection for the one and only Enable Lee. In this literary work of art, Edgar Allan Poe uses poetic devices such as imagery, symbolism, and repetition, to prove that love doesnt necessarily fade, even when a couple is separated by death. In the scholarly article which was published on April 25th, 2012 by an anonymous writer, the writer specifically tries to imply that the poem of Enable Lee written and published by Edgar Allan Poe, is strictly about a man who tries to reveal his obsession towards a women who in this case didnt gradually return his love. Although the poem may seem like your typical love story, many readers misinterpret this poem due to the fact that the poet describes his emotions towards the maiden sound quite more like an obsession rather than love itself. The poem gradually reveals stanza by Tanta that the poet or in this case, the unreliable narrator is not sane. Within each stanza the poet emphasizes more of his distorted reality, which allows us as readers to decipher the madness of him losing his lover was present all along. Most people that read the poem insist that the poet and Enable Lee loved with a love that was more than love. Although it may sound like an exaggeration, the narrator believes that this maiden lived with no other thought than to love and be loved by him. Since this is the poet who is making these declarations, we can draw a few conclusions based on his statements. Since the poet states that the maiden really did live with no other thought than to be loved and be loved by the poet; the maiden did not have these thoughts but the poet strongly declares that she did. In contrast, the readers who begin to question the reliability of the poet after the reading the remainder of the poem they must question the accuracy of his wildly stricken assertions. The poet constantly points out that their love was stronger than any force known to them and he eventually begins to claim that the angels of heaven are jealous of the love that is shared between Enable Lee and the orator. Such an assertion can be interpreted as either a fact or an opinion, as in how the poet has knowledge of the heavens that gives him access to the motivations of such divine beings. Or this can virtually be seen as an opinion coming from the poet himself as he states that the angels of heaven were jealous of the love that the lovers shared. When Enable Lee is declared dead in stanza 3, the poet adds two pieces of information to his poem. First, he reinforces the angels culpability by saying, this is the reason though he doesnt yet acknowledge that the angels are divine hit-men. The most ailing element of this stanza is that the poet reveals through his explanation that he is not in any way responsible for Enable Lees body or death. In fact the poets accusations about the angels being the divine hit men and killers of his maiden Enable Lee, left him declaring that they were incapable of accepting such pure love. The cause of Enable Lee according to the poet is that the wind came out of the clouds at night, eventually chilling and killing his Enable Lee. What makes that statement interesting is that it could be the most truthful and powerful line in the entire poem. See, Enable Lee couldve died from exposure to cold air; she could have developed pneumonia. There are probably many more possible methods of dying from exposure, but in this situation the poet connects the cold air killer and links it to the divine beings and identifies that the angels of heaven were the ons seeking to end Enables life. The poet IS understood to be in love with his maiden. His love for her is beyond anything that can be described. Now heres the twist to this whole love story. Towards the end of the poem the poet reveals that he spends his nights within his dead loves tomb at the side of her body. Many people will gradually believe that Poe was trying to create a disturbing poem revealing that the poem was obsessed with a woman who may not have returned his love. Poe wanted to capture this obsession when he wrote Enable Lee by portraying a creepy stalker willing to sneak into his dead lovers crypt because of his certainty that he wants to be with him even in death. So can this poem really be seen as a poem of true love? Or can one another agree that Poe was clearly obsessed with his maiden? I believe that Edgar Allen Poe was trying to create a poem that revealed his true emotions awards his maiden but his true emotions became virtually more of an obsession rather than love. As already noted the poem begins in a traditional form of a ballad. The speaker is talking in a calm tone and his language is very straightforward as well as having his poetic form tightly controlled. As his very first stanza moves into his fifth line, he begins to lose his control. Instead of sticking to his original ballad form, the speaker attaches two more line. The purpose of adding those 2 lines is seen as surprising, especially on the second reading of the poem. One might expect the poet to announce his love for the Aden early in the poem as he sets the scene and introduces characters; instead, this speaker tells the reader that this maiden she lived with no other though/ than to love and be loved by me. The exaggeration of no other thought could be seen as a form of having the poet talk about his own feelings, but to declare that another person adored oneself so fiercely sounds so desperate. The paranoia in the second through the fifth stanzas is very clear. After Enable Lee is declared dead, the speaker feels that angels, demons, ad kinsmen are all trying to keep him from his love. As well as that he poet believes that the angels had killed his maiden out of malice and that all men knew it. When Enable Lees high born kinsmen come to entomb her dead body, the poet believes is that they are taking her away from him. All this perhaps could be attributed to a normal phase Of grief at the death of a loved one, in which this case the death of a recent one has left a fresh wound. Enable Lee, however, died many and many a year ago. One might begin to wonder whether the speaker should be getting over the loss. Again, this instability on the part of the speaker is noticeable only on a second eating. Nothing he says in the first five stanzas is wrong enough to prepare the reader for some gruesome revelation in the sixth: that he in fact spends his nights lying beside Enable Lees dead body. Years after her death, she is still his darling, his life. In his poem Enable Lee, the narrator uses a lot of imagery to refer to the very last few moments as he reminisces about his beloved Enable Lee. He uses a setting in which he states is a kingdom by the sea. In that statement, we can logically assume that was the location in which the narrator had fallen in love with his maiden. He wants to let us know as readers that him and his Enable Lee had first fallen in love. It seems as if the speakers primary reason for telling his story is not to remind ice and enjoy again for a moment the pleasures of that great love that he shared with his maiden. Instead his purpose is to accuse those who tried to separate him from his Enable Lee and to tell them defiantly that their efforts did not work. Although her death occurred many and many a year ago their love has not ended. The narrator is still devoted to her, still dreams of her, still feels that their souls are united. He has remained true to her; in fact, he has literally never left her side. He says in the poems last lines that he spends every night lying next to her in her sepulcher by the sea. Now we understand that the narrator is deeply in love with his maiden, but to sleep with a dead person, that is not close to normal. As much as we want to believe that he is in love, the way he acts with his dead maiden sounds quite more of an obsession. Memories we all know can bring us joy but when love is involved we understand that it becomes more difficult for one to let go. But to sleep with a dead person, that sounds very absurd. The speaker is obsessed with how and why Enable died. He wants to know whom he can blame for it. At the same time, the themes Of death and love are tied together. The poem forces us to ask whether death is the end and has the power to kill love or whether, in fact love can triumph and continue after death. Maybe the speaker takes that idea a little more literally than he should, but thats his business. In a general way, we can all relate to the ideas of grief and loss and fate that come up when you talk about death. Imagery is used in this poem in the repeated phrase In his kingdom by the sea. The image this immediately gives is a castle that sits on a ledge overlooking the sea, which gives off a feeling of beauty and majestic romance, which adds to the feeling of love present throughout the poem. This also makes the poem a bit childlike, further supported by his claim that l was a child and she was a child. However, this in no way detracts from the love felt throughout the poem as this childlikeness is supposed to link us to fantasy the type of love that he felt he had with Enable Lee. As well as in this poem, the author Uses a lot Of repetition. The phrase Of the dutiful Enable Lee is repeated constantly throughout the poem. This figurative language portrays that Enable Lee is beautiful; however, the fact that it is repeated throughout the poem adds even more to this description as it shows that the speaker can find no faults in Enable Lee and only sees her as beautiful. The poem also eludes to the Bible through its mention of seraphs of heaven, angels, and demons. This is used to emphasize how tragic the loss of Enable was to the speaker as he blames it on the angels and relates them to demons down under the sea for their actions. This Eden relation of angels to demons is a huge degradation and insult to angels, showing just how outraged the speaker is at them. Last but not least, this poem consists of using symbolism. Of course, Enable Lee is a huge symbol by herself. Literally, this poem is talking about a girl named Enable Lee who had just died to a cold. However, Enable Lee is obviously a symbol for a loved one of the poet, Edgar Allan Poe, who passed away. Finally, the tomb mentioned in the last stanza is also symbol. Taken literally, it means that the speaker goes to her grave each day to lie down with her to show his eve and to be close to her. However, it can also be a symbol for the fact that the speaker is going to die soon and will finally be rejoined with his loved Enable Lee. The strange thing is that Edgar Allan Poe really did die the Same year that he wrote this poem. All 3 of these poetic devices used in this very poem reflect back to how his love for Enable Lee never changed even after she was killed. The way that the narrator is able to use symbols and repetition as well as imagery to express his love and true emotions for his lover, it gets the reader thinking that maybe it is impossible for anyone to get him to let go f his lover. Although Enable Lee is gone physically, her death ha not separated their love because the narrator still feels their souls connected. Regardless whether a person is physically there or if theyre not, the love that you have for them will never change. Therefore that is why I believe that no one can get in between your feelings of love.

Refutation Essay Example | Topics and Well Written Essays - 500 words

Refutation - Essay Example First, Bernstein argues that this social networking site causes irritation through nonsensical postings. Second, Facebook lacks the essence of communicating through body language and voice. Third, Facebook users seem to be sharing what is supposed to be personal stuff thus adding to the irritation. Fourth, Facebook users are narcissistic bores who feel the urgent need to frequently update their friends of the silliest things other people would not even care about knowing. Fifth, Facebook users who have shifting personalities cause extreme discomfort to others who know only one of their identities. Sixth, the endless postings about one’s successes tend to bring about jealousy among one’s Facebook friends. Lastly, Facebook becomes a tool for otherwise â€Å"nice† people to conveniently express their violence and aggression against those whom they have difficulty confronting. Although Bernstein’s arguments above may lend themselves to a certain degree of truth, I still disagree. First, the irritation that some Facebook users experience is only a matter of personal opinion. Not everyone would feel the same way with constant, repetitive messages like those saying â€Å"I love you† so it is almost always a case to case basis. Second, although Facebook lacks the actual face of the other person who communicates, it is certainly faster and more easily accessible compared to face-to-face communication. Third, although we know that some things should remain private, we do not have any right to impose on anyone what he must keep to himself. Besides, one’s privacy is no one else’s business. If I would want to blabber endlessly about my break-ups, for example, then no one has any right to stop me from doing that. Fourth, probably what Facebook users who are accused of incessant narcissism actually do is simply express themselves in a no- holds-barred

Does globalization threaten cultural diversity Essay

Does globalization threaten cultural diversity - Essay Example By the help of all the advancement and progress in the technology now anyone can travel a thousand miles in matter of hours and days. However Globalization is a very controversial topic, many economist don’t support the idea of globalization as it has many diverse affects on the economy. As many economist believe that Advances in communication and transportation technology, combined with free-market ideology, have given goods, services, and capital unprecedented mobility. And this can affect the local market of the country. It is also argued that globalization threatens cultural diversity by its promotion of an internationalized or corporate culture. Many cultures seem to be overly influenced by the most dominant cultures like American and Britain. The loss of cultural identities leads to the diminishing of such concepts as cultural diversity and multicultural environment. ... diversity by diminishing distinct cultural identities American Cultural Imperialism is the concept that strongly goes against the promotion of cultural diversity through globalization. The dominance of America on world economy and business market leads them to a place where their power of negotiation and economic stability influences the people as well as their beliefs and cultural priorities. The diverse population living in America, for instance, is under the influence of American culture, the freedom it brings, the dresses it allows and the social status it offers. Hence, smaller or less famous cultures are slowly and steadily transforming into an Americanized culture and the concept of cultural diversity diminishes. The swiftly increasing development pace of the globalization concept leads to several uncontrollable outcomes for the diverse cultural identities (Puledda 2000). The technological advancements, mass media and easy transportation give rise to a world where distances ca nnot place a boundary for people from reaching the foreign cultures, business markets and traditions. The people working abroad are even given chances to learn the language that is native to the country they moved to. Although it is a good move, it rejects the cultural diversity concept and rather snatches and transforms the distinct cultural identities of people. Globalization is bringing people together but it is also responsible for diminishing the uniqueness of other cultures. The marketing campaigns and rules of the companies trading in more than one country may not fulfill the cultural rules effectively due to unawareness or difficulty in managing different policies for each country. The unitary code of conduct for employees working under the name of a single brand may not be

Intermediate Macroeconomics Essay Example | Topics and Well Written Essays - 1000 words - 1

Intermediate Macroeconomics - Essay Example These countries include the United States, Russia, China, Canada, Venezuela, Nigeria and Libya among others. Today, the economic structures of these countries are dependent on crude oil, as the primary source of energy.Ordinarilly; the oil plays a significant role in the strength and stability of these economies. Oil influences global consumption and expenditure rates through international trade to a substantial extent. . (Bernanke & Gertler 1995) The time under consideration in this research paper is between 2004 and 2013. During the period, Libya and other Arab countries underwent a revolution that caused disruptions in crude oil mining. The troubled oil production fronted a resurgence of demand for the product and hence the situation sharply sent the oil costs up. During the period, economists believe that disrupted production in various Arab countries contributed to the slow growth for 2011 henceforth. The messy markets over the last few years saw oil prices fluctuate making it hard to predict the economy The demand for crude oil is rapidly increasing with the growing industrialization in developing countries. This is because the calorific value of crude oil is very higher as compared to that of the other alternative sources of energy such as solar energy, bio-fuel, and other sources of energy. (Bernanke & Gertler 1995) Moreover, the other alternative sources of energy are not feasible to be used in some of the industries and vehicles. These competitive benefits of crude oil over the other alternatives create the aggregate demand of the precious natural resource. However, this natural resource is continue to deplete at a similar pace to that of increasing demand due to the over exploitation of the same. In addition, as crude oil is a non-renewable source of energy, hence it cannot be replenished after the complete use of the same. This has resulted in the constant price

Environmental Factors Influencing Alton Towers Uk Tourism Essay

Environmental Factors Influencing Alton Towers Uk Tourism Essay It was a challenge for me to work on this project, because it is a learning process for me that how, I could tackle this question therefore I collected primary and secondary data for my project and try my best to analyze the whole situation and produce a good Peace of work. I gather information about Theme parks called Alton tower. After getting the brief knowledge about this theme park and their strength and weaknesses, through assess to Alton tower website. With the help of some good secondary data such as different website and books sources. I used some marketing strategies such as segmentation which is used to target different types of consumers and it will help to find out how this theme park can do something new among other competitor further I did a pest analyses , created a good pricing strategies which will help this theme parks to do long term planning and allow them to face different threats and problems in a defendable way . Political factor effect very much because Government changes frequently and every Government makes it own policy, which cancel or postponed the previous policies and new policies are implemented, which start their work from zero point and all the previous work and policies result fruitless. Such as theme park might have problems in pricing strategies , if Taxes increasing , expensive increasing , timing factor etc so due to this it can influence the theme park negatively . On other hand if government policies are in the favor of business sector so might be possible that it will help Alton Tower and they can earn more profit margins ,Such as recently UK government has reduce the VAT value added tax which will increase the demand of costumers coming towards theme parks more so this show that ità ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s a good step taken by government in favor of business sector. . Government Development When it comes to development so government some time can play a vital role in improving the society standard such as government can give funds to theme parks or provide good facilities for people who comes over there for enjoyments such built sitting area , emergency help desk , locater and maps of London in theme parks for tourists . Environmental protection and regulation To protect the environment government always force the theme park management to be stick on this issue and aware there costumers to follow the regulation such as left eating items , garbic , should be through in dustbins and whole theme park should be Cover up by dustbins . Cars should be not allowed in theme parks they should have separate parking yard due to pollution which is spoiling the environment . Government should put billboards of Environmental protection and regulation on entrance of theme parks to aware people. Contract enforcing law over costumerà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s safety. In this factor government will always try their best to make sure that theme parks are having good safety precaution for costumers and whole theme parks is fully covered by CCTV so that they can defend in good way against any dangerous situation . (Dave, 2004 ) , what is pest analysis. (2008) Economical Inflation In this factor if the price increase over all the UK and there is high amount of inflation in country so this will affect the theme park , because there will be a decrease in public spending due to inflation . further if inflation is rising so there will be increase in cost of theme parks such as expenses will rise up , therefore theme park will have no other option left and they will increase their tickets price also . Economic development If the Alton theme parks does a good business ever year such as many people or tourist love to come to UK for enjoyment and in this case Alton theme park Is a good example of entertainment and many people would like to visit it due to this it will have a positive impact over economic conditions of UK, such as there will be increase in GDP , Globalization will increase and there will be a big boom in tourist industry . Employment Alton theme park is place which is full of entertainment and in this case many people want to visit it in different seasons such as summer vacations is a good season in which theme parks are fully crowded . To handle that demand of people Alton theme park will need workers in their organization every year . Theme park can play a vital role in seasonal employment which is good for economic growth because unemployment will be reduced. Mac Gee (2004) Pg 415, (themeparks UK, 2008), titley, b.pg 378 (1993). Social Life style changes When we talk about life style so now days different people have different life style . According to people they want something new in life so therefore they decide to have some good vacations or holidays so that they can stay relax for some time in such busy world , so theme park like Alton can play a vital role in changing life style of people this theme park can allow people to stay relax and have peace in their life such as it has good atmosphere , hotel nice fun place for family and couples . Population and age population and growth rate is a very important factor which can influence any business in a positive or negative way and when it comes to theme park like Alton tower , they need costumers so that they can have good business growth and UK has a good population which is helpful to this theme park and in this population theme parks are more attractive towards kids around 10 to 15 or teen agers so this will help Alton theme parks to do segmentation of people who can be interested in theme parks and then they can target generation X (10-16 ) and Y (16 à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ 20 ) .more . Living conditions This is factor which Alton theme park should focus more because this theme parks have hotel arrangements for costumers therefore they have to be perfect in keeping good Quaintly standard living conditions so that customers are satisfied in a good way and once costumers are happy form there services this will help to improve theme parks image and good growth in sales what is pest analysis. (2008). TECONOLGY E Business This is factor which can also help to improve theme parks sales and growth among other competitors such as theme park should have a online buying ticketing system which can help the theme park to increase its sales . and it allows costumer to book their tickets in advance which is a very nice facility to them , the more facility theme park will provide the more costumer will buy . Machinery Alton theme park has many different types of rides which are running through machines therefore every year this machinery should be checked and renovate so that good service is provided to costumers and this theme parks should introduce more high machinery for rides so that good quality is produces while costumer take those rides . Computers To improve the theme parks image or growth organization should bring new latest computer in theme parks for buying tickets or keeping records of all the sales this will help to reduce time and work will be done more faster . Internet Theme park should give wifi internet facility to costumer as they enter in theme parks so that they should have nice time and there pending work should be done easy through internet . what is pest analysis. (2008). For effective marketing research theme parks should focus more on field research such as they should make questioner , survey and then ask the costumers who come to the theme parks which will allow them to get new idea from costumer point of view and also it will tell them weather they are satisfied or not further more to do good marketing research they should following the pricing strategy and segmentation which I mention in my report and it will help them to improve there weak points into strength and they should also review this pest analyses to make their good position among other competitors and it will help them to defend any harm full situation in good way . 1.4) Price Strategy Competitors(theme park Price Price Strategy Alton tower Thorpe park chessington (One day ) Tickets Adult 35 , child 26 , family, 98 (One day ) Tickets Adult 33, child 21, family 88. (One day ) Tickets Adult 32child 21, family 86. Skimming penetration penetration After a survey of the theme parks market price trend through there website link I found out that Thorpe and chessington has applied penetration among other competitors so that they can have good sales . On other hand Alton tower has applied skimming pricing strategy therefore to compete and achieve high sales they should use markriented price strategy or apply presentation for few months until it adjusts in market. (themeparks UK, 2008) , DF IMK student potal ( 2008) 1.5) Segmentation Good marketing research also contain segmentation which is very much important strategy which can help Alton tower in very effective ways . Segmentation is where we group together costumers intro subsets with common need and characteristics to market a product and if we look at Alton tower they should follow this segmentation which is mention above and also this will give idea to them that they should target people in this limit and this segregation suites Alton tower a lot . Demographic AGE: 16-20 generation Y 10 -16 generations X 35-45 Nesters Gender: Male and Female Nationality: English or European Geographic Country: UK Urban Area: London Psychographic Family life style people (themeparks UK, 2008), (Dave, 2004 ), , DF IMK student potal ( 2008)

turing machine :: essays research papers

A turing machine can be defined as a â€Å"device with a finite number of internal configurations, each of which involves the machine’s being in one of a finite number of states†. This means that in a machine there are certain inputs that when implemented will produce a certain output. These combinations of inputs can be used in a machine table to show the outputs for each state. By looking at a machine table one will be able to know which combination of inputs is related to the different states and also what happens at each state. Mental states can correlate directly with turing machines in that our minds can be described by using a machine table. The inputs for the machine table representation of our mental states can be seen as our perceptions. By saying perception I mean all the sensory body parts/organs that can perceive an input and send a signal to the mind. These inputs in turn determine the mental state and the behaviors related to each mental state. Because our minds can be mapped out using a machine table, each state can be seen as an instance of functionalism. Functionalism is defined as an object that has a function. Functionalism can be used to describe a single mental state. An example of a mental state that is determined by a turing machine can be the feeling of happiness. In order to be happy there are certain things that are needed to trigger it. This mental state of being happy is triggered by our perceptions and then causes one to express their mental state physically. Our physical expression, I believe, can be altered. For example, if one were told that a dog was called a cat and only knew that dogs were cats then he would always see a dog and call it a cat. It is only because of what we hear and learn from our environment that we call a dog a dog. Being a